Méli Matcha: +34% reorder rate in six weeks
- 1
Starting point: 18% reorder rate
Méli Matcha shipped roughly 2,800 orders/month with a reorder rate hovering at 18% — typical for premium matcha but below the 25–30% the team wanted. Packaging carried a static QR pointing to the homepage; scans converted at 3.1% but added no reorder velocity.
- 2
The change: one dynamic QR per SKU
We replaced the single static QR with 14 dynamic QRs — one per SKU. Each pointed to a Link Hub featuring: a one-tap reorder button (pre-filling the cart with that exact flavour + size), brewing instructions video, and a wholesale form for café buyers.
- 3
Print run, not relaunch
The change went in on the next packaging print run — no relaunch, no email blast. The QR is in roughly the same spot on every tin; only the encoded URL changed. Total design time: 4 hours; print cost was unchanged.
- 4
What moved in 6 weeks
Reorder rate: 18% → 24.1%, a +34% lift. Scan-to-checkout conversion: 3.1% → 22%. Wholesale leads from packaging-QR scans went from 4/month to 47/month. Top-performing SKU was ceremonial-grade 30g, the brand's signature.
- 5
What we attribute the lift to
Three things, in priority order: (1) the reorder button removes the friction of finding the right product on the site, (2) per-SKU analytics let Méli double down on the flavours that scan, (3) the wholesale form being on the same page as the reorder button captured café buyers who were sampling a tin themselves.
Frequently asked questions
What is QRCode Suite?
QRCode Suite is a standalone QR code platform: create a free account and generate branded, dynamic QR codes in the browser — no WordPress required. Connectors bring the same codes to WordPress and WooCommerce, where orders can be attributed to specific QR codes.
Does QRCode Suite work without WordPress?
Yes. QRCode Suite is a standalone SaaS — sign up, create QR codes, and track scans entirely on qrcode-suite.com. The WordPress plugin is an optional connector that brings your codes into wp-admin and adds WooCommerce order attribution.
Does QRCode Suite require a separate subscription?
The Free plan is available at no cost — no credit card required. Paid plans (Pro €9, Business €29, Agency €79 per month) unlock unlimited codes, redirect rules, and more. There is no separate per-scan fee.
What QR code types does QRCode Suite support?
QRCode Suite supports 22 QR code types: Static URL, Dynamic URL, Plain Text, Phone, Email, Location, Link Hub, SMS, WhatsApp, Wi-Fi, vCard, Social profile, PDF, File download, App download, Coupon, Calendar event, Lead capture form, Review collection, Wholesale inquiry, Loyalty reward, and Custom payload.
Can I change the destination of a QR code after printing it?
Yes. Dynamic QR codes use a short redirect URL. You can update the destination from your dashboard at any time without generating or reprinting the code.